Maulanatazqi

profile picture Hand waving Product Designer — Zero-to-market veteran, with 5 years of experience in startups and agencies. Based in Jakarta

An initiator, self-motivated, & detail oriented.

I craft data-inspired interface aiming towards business goals and user's delight.

Intuition — to drive innovation.

Research — to guide iteration.

Get to know more

Currently crafting at

Allofresh

Redefining shopping experience & elevating design system.

Discovery, basket building, campaign enablement, Warehouse Management System, and feature enhancements.

Resume

Notable partners

Past Experience

Ringkas

2023 — 2023

Sr. Product designer

SaaS Finance

Develop intuitive dashboards that simplified complex lending workflows and streamlined the mortgage application process.

For you to read

Allofresh map picker and how it can hurts business

Reduced API costs by millions annually

Improved SLA by 14% by preventing user error

Enhanced the design system by creating more scalable components

Role

Lead Designer

Scope

Feature Enhancement

Recently, our product and engineering teams identified two critical issues with our map picker functionality that were significantly impacting both our bottom line and customer experience.

Allofresh feedback experience: unexpected success

70% feedback completion rate

164.29% increase in Playstore reviews submission (☆ 4.1 → ☆ 4.9)

Established real-time feedback loop

Role

Lead designer

Scope

Feature development

At Allofresh, we faced a crucial blind spot in understanding our customers' experiences. Despite handling thousands of daily deliveries, we lacked structured feedback mechanisms, leaving us unable to measure satisfaction or identify improvement areas effectively.

How i revamp Allofresh design system: Foundational overhaul

~200% faster in end-to-end project delivery

Bridged gap between design — code with semantic design token

Solidified source of truth for design and engineering

Role

Lead designer

Scope

Design system

Stepping into my role at Allofresh, I faced an exciting challenge that would test my years of experience in design systems: reimagining our digital product's visual language from the ground up.

Showcases

Work in progress.